Title Tag

Hi guys, i am back with another post and in this post we will discuss on Title Tag.



Title tags define the title of a document. It tells the search engine what a particular page is all about. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a particular page.
Title tags are considered one of the most important on-page SEO elements (the most important being overall content).

Below is the recommended format of how a title tag should be-

Optimal Format
Primary Keyword - Secondary Keyword | Brand Name

Title Tag Length for Search Engines
Google typically displays the first 50-60 characters of a title tag of any particular page, or as many characters as will fit into a 512-pixel display.
If your titles are under 55 characters, then chances are that at least 95% of your titles can display properly.


Title Tag appears in three key places: browsers, search engine results pages, and external websites.

1. Browsers
Below is the image, in which you can see the title page of a particular web page of my site. It will help users what this page is all about.

2. Search Engine Results Pages (SERPs)
In the below image you can clearly understand what is a title tag. So when you are searching something on internet, how do you decide that i should click on this link, it looks exactly what i was looking for? Well, by seeing those title tags.

When you use keywords in your title tag, search engine highlights them in the search results if a user has performed a query including those keywords.

3. External Websites
Many external websites—especially social media sites—will use the title tag of a web page as its link anchor text(linkable text).


REMEMBER: A title tag is the most important tag in your page. It tells the search engines what a particular page is about.


How to Optimize Your Titles, A Quick checklist
Below are some recommendations for optimizing title tags for search engine goals:

Length
Search engines truncates the titles in search results that exceed a certain length, If a title is too long, search engines will show an ellipsis, "..." to indicate that a title tag has been cut off, so a title tag length should be usually between 50-60 characters or maximum of 70 characters long, including spaces, or 512 pixels wide.

Keywords in Title Tag
It is good if you place important keywords to the front of the title tag. Your most important keywords need to be first in your title tag, with your least important keywords being last in the title tag.

Keyword Separation: Use pipes (|) to separate important keywords.

Branding
If a brand is well-known to make a difference in click-through rates[CTR, will discuss in upcoming posts] in search results, the brand name should be first. If the brand is less known, the keyword should be first.

Title Tags must be written differently for every page.

The title element or title tag of a web page is meant to be an accurate and concise description of a page's content. This element is critical to both user experience and search engine optimization.

Please Keep in mind that search engines may choose to display a different title than what you have written in your page. Titles in search results may be rewritten to match your brand, the user query, or other considerations.


Below is the Tool that you can use to see how your title would appear in search engines.
Title Emulator Tool
http://moz.com/learn/seo/title-tag


That's all friends, of course i will update all of the posts from time to time. I hope you found this post useful. Query or suggestions?? Shoot your comments below.
Thanks for reading, bbye!!