How to Optimize the Keywords in a Webpage

A keyword is a term that is used to meet with the query a person enters in a search engine to find certain information. Most person enter keyword phrases that comprise of two to five words. Such phrases might be called search phrases, keywords, key phrases, query phrases, or perhaps keywords. Good keyword phrases are specific and detailed.

The following points related to keywords, will help in optimizing the keywords in a webpage.

Keyword Frequency
This kind of Keyword is calculated as how often does a keyword appear in a site title or description. You may not want to proceed overboard with frequency, nevertheless, since on some search engines in case you repeat a term too many times, you will be penalized pertaining to "spamming" or keyword stuffing.

In general though, repeat your keyword in the document as many instances as you can acquire away with, and up to 3-7 times in your set of metatags.

Keyword Weight
It refers to the number of keywords appearing in your webpage compared to the total number of words appearing on that same page. Some search engines check this while deciding the rank of your website for a particular keyword search.

One technique which can is to create some smaller pages, generally a paragraph longer that emphasizes a particular keyword. By keeping the entire number of words to a minimum, you will be able to improve the "weight" of the keyword you are emphasizing.

Keyword Proximity
It refers to the location of keywords on a webpage in connection or regards to the other keywords or, in some instances, in relation to different keywords which have a similar meaning as the queried keyword.

For search engines, quality a keyword match simply by keyword proximity, the linked phrase mortgage loans will outrank a citation that says home mortgage loans presuming that you are looking only for the term "home loans".

Keyword Prominence
It is a measure of how early or high up on a page, the keywords are found. To have keywords in the initial heading in addition to the initial paragraph (first 20 words or so) on a page are best.

Keyword Placement
Where your keywords are put or located on a page is essential. For example, in most engines, inserting the keywords in the Title of the web page, or inside the Heading tags will give it more relevancy. On a few engines, inserting keywords inside the link text, the part that is certainly underlined upon the screen within a browser, can add even more relevancy to those words.


Best Places to Place Keywords
Here is a group of places where you should certainly try to use the main keywords.

Keywords in the <title> tag(s).
Keywords in the <meta name="description">.
Keywords found in the <meta name="keyword">.
Keywords in <h1> or other headline tags.
Keywords in the <a href="http://yourcompany.com"> keywords </a> link tags.
Keywords in the body copy.
Keywords in alt tags.
Keywords in <!-- insert comments here> comments tags.
Keywords in the URL or site address.


Finding Keywords
There are various ways to find keywords to your website. A few good keyword ideas are:

The potential words, pople might use to find the service or product.

The problems that your possible customers may possibly try to fix with your product or support.

Keyword tags on competitor's websites.

Visible page duplicate on competitor's websites.

Related search ideas on leading search engines.

Using a web tool such as Google Keyword Research Tool.

Simply by analyzing your web site carefully and finding out proper keywords. This task can be done by expert SEO copywriters.

Pay attention to stemming for your keywords - particularly to what the root word is usually can be and what Google thinks to be a match for that word, while optimizing pages with time.

You can do brainstorming to identify correct keywords intended for your site.


Precisely what is Word Stemming?
Google utilizes a feature called word stemming that allows every kind of the word - singlular, plural, verb form as well as similar words and phrases to be returned intended for a given search query.

So if someone types in "house plans", not only the pages that are optimized for that phrase but the webpages that contain all variants of that phrase will be returned. For example, "house plan", "house planning", "house planner".

Hope you have got some understanding on keywords and you also understand how to identify them and where you can use them.


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