04:44
So that now you have an idea of what SEO is, let's begin..
So, you are thinking of developing your own website? Obviously you want that users search some keywords(search terms) on search engines and find out your website. Suppose you have a shoes website, then you will want that users that search for "black shoes" or "white sports shoes" will redirect to your website, right? Theses are called keywords that you want to rank on search engine. Now how will users will be redirected to your website? Because you will be using these keywords in your website.
Keyword Research is a task for finding some "keywords" that users search on search engine, so you gent an idea of what they are looking for.
So the first step would start searching the keywords that you want to rank for, then see what keywords users are using on search engines, for that you can use "Keyword Planner Tool".
Let's see how you can use it:
1) Go to
https://adwords.google.com/KeywordPlanner
2) Sign up or Sign in
3) Go to keyword planner, as you can see from the below image
4) You will see something like this, and then click on the first option, as you can see that i have marked it
5) Enter as many keywords as you want, i have entered three as you can see from the reference image below, the third one is not visible, type as may keywords as you have in your mind, if you have a shoes website then you will want to target your keywords locally not globally, that is, you want that if someone searches "white and blue shoes in Delhi" they can see your website instead of someone from US, so in Location tab i have targeted Delhi and Noida. You can also select from product category for further sorting of your keywords. Click on get Get ideas
6) click on "keywords ideas" and you will see the keywords that you have used to get an idea of what users are looking for, next to it you will see keywords variations, that is, people are not looking for the three keywords that you have just used in planner, instead they looking these keywords to search what they are looking for.
7) Two main terms are important, first "Avg monthly searches", that is how many people are searching that particular keyword, and "competition", that is how difficult is that keyword for you to rank on search engines.
8) From the above point, you should have sensed that to pick a particular keyword, that you can use in you website, the "Avg monthly searches" should be high, and "Competition" should be medium. Yes, medium, not low, if you are wondering why, that's because if the competition of a particular keyword is low, that is no other website is competing for it, that is users are not searches those keywords.
However, if your website is new, you can opt for low competition, and then use medium in future, because many websites are still competing for medium too and it would be a tad difficult for a new website to compete, you can combine your keywords like this
Lots of Medium, some low and few high
9) Now select all the keywords of your interest by clicking on ">>", you can also download it.
So that's about it guys, we will discuss more about it in future. I hope you will like this most and find it useful. Any doubts? comments below!!
So, you are thinking of developing your own website? Obviously you want that users search some keywords(search terms) on search engines and find out your website. Suppose you have a shoes website, then you will want that users that search for "black shoes" or "white sports shoes" will redirect to your website, right? Theses are called keywords that you want to rank on search engine. Now how will users will be redirected to your website? Because you will be using these keywords in your website.
Keyword Research is a task for finding some "keywords" that users search on search engine, so you gent an idea of what they are looking for.
So the first step would start searching the keywords that you want to rank for, then see what keywords users are using on search engines, for that you can use "Keyword Planner Tool".
Let's see how you can use it:
1) Go to
https://adwords.google.com/KeywordPlanner
2) Sign up or Sign in
3) Go to keyword planner, as you can see from the below image
4) You will see something like this, and then click on the first option, as you can see that i have marked it
6) click on "keywords ideas" and you will see the keywords that you have used to get an idea of what users are looking for, next to it you will see keywords variations, that is, people are not looking for the three keywords that you have just used in planner, instead they looking these keywords to search what they are looking for.
7) Two main terms are important, first "Avg monthly searches", that is how many people are searching that particular keyword, and "competition", that is how difficult is that keyword for you to rank on search engines.
8) From the above point, you should have sensed that to pick a particular keyword, that you can use in you website, the "Avg monthly searches" should be high, and "Competition" should be medium. Yes, medium, not low, if you are wondering why, that's because if the competition of a particular keyword is low, that is no other website is competing for it, that is users are not searches those keywords.
However, if your website is new, you can opt for low competition, and then use medium in future, because many websites are still competing for medium too and it would be a tad difficult for a new website to compete, you can combine your keywords like this
Lots of Medium, some low and few high
9) Now select all the keywords of your interest by clicking on ">>", you can also download it.
So that's about it guys, we will discuss more about it in future. I hope you will like this most and find it useful. Any doubts? comments below!!
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