More on keyword

Now that you have an idea of what keywords are, let's learn more about it, shall we?

Okay, so keywords can be either broad or specific, but before choosing, you'll want to study our list of pros and cons of each.

Broad keywords
A broad keyword tends to be very short and is very specific, e.g. "shoes", "shirts"). These keywords are difficult to rank number 1, because so many other websites might have an article or two that mention shoes or shirts. But, if you can rank well for a broad keyword, you will be receiving a great deal of traffic.
So, it is hard to rank for, but worth it in the long run.


Specific keywords
A specific keyword contains many words that make the search very targeted. The users doing these types of searches know exactly what they want e.g. "blue and white checked shirt". Obviously, these keywords are much less competitive and are easier to rank for on search engines, because not many websites would be using that phrase. The drawback is that they receive less volume of searches per month.

In short, if you search for "shoes" (broad keyword), Google will give you the result of websites containing "shoes" word, so obviously there would be lots of search results, and if you search for "blue and white checked shirt", it will show you the result that contains only that phrase. The users will not always search for that particular phrase, so the scope to rank is little less.


Branded keywords
These are the keywords or words that are specific to only your company or website. They are one of the most easiest ways to get traffic. Like "HCL" "Facebook" "TCS", they are big names i know, but i am just putting an example that when you search for these keywords, all you could see is just their websites, you don't need to compete for branded keywords.


Try to target no more than 2 or 3 keyword phrases per page, that is, try to use two or three keywords in the content of that page. Never stuff lots of different keywords on one page, that comes under "Keyword stuffing", Google does not like those websites.


I hope this post will help you. How do you like it? Leave your comments below and i will be back with another post very soon.

Bbye